This Privacy Policy describes how your personal information is collected, used, and shared when you visit or purchase from Gorillagear.ca.

Personal information we collect
When you visit Gorillagear.ca, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to our Site and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:
- "Cookies" are data files that are placed on your device or computer and often include a unique anonymous identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
- "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to purchase through Gorillagear.ca, we collect certain information from you, such as name, billing address, shipping address, payment information (for credit card transactions, credit card numbers, email address, and phone number. Paypal processes any other data; you can refer to PayPal's privacy policy www.paypal.com/ca/webapps/mpp/ua/privacy-full .) We refer to this information as "Order Information."

When we talk about "Personal Information" in this Privacy Policy, we are talking about Device Information and Order Information.

How do we use your personal information?
We use the Order Information that we generally collect to fulfill any orders placed through the Site (including processing your payment information, arranging shipment, and providing you with invoices and order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally, to improve and optimize our Site. For example, generating analytics on how our customers browse and interact with the Site and assessing the success of our marketing and advertising campaigns.

Sharing personal information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use PayPal to process all credit card transactions--you can read more about how Paypal uses your Personal Information here: https://www.paypal.com/ca/webapps/mpp/ua/privacy-full. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant or other lawful requests for information we receive or protect our rights otherwise.

Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal: http://optout.aboutads.info/.

Do not track
Please note that we do not alter our Site's data collection and use practices when seeing a Do Not Track signal from your browser.

Your rights
If you are a European resident, you have the right to access the personal information we have about you and to ask that your personal information be corrected, updated, or deleted. If you want to exercise this right, don't hesitate to contact us through our contact form.

Additionally, if you are a European resident, please note that we are processing your information to fulfill contracts we might have with you (for example, if you make an order through the Site) or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside Europe, including to Canada and the United States.

Data retention
When you place an order through the Site, we will maintain your Order Information for our records for up to 7years, unless or until you ask us to delete this information.

Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.